The souvenir jacket, commonly known as the sukajyan in Japan, originated during the early days of post World War II. The jackets featured a variety of oriental designs (eagle,tiger,dragon) and/or the servicemen’s very own designs of their unit or base names, etc. Later, souvenir jackets became commercialized and sold through Post Exchanges (PX; commissaries within the US army bases) throughout Japan. Kosho & Co., the predecessor of Toyo Enterprise, was the main suppliers of the souvenir jackets and other garments for U.S. bases at the time. By the 1950’s, during its peak, Kosho & Co. had acquired 95% of entire souvenir jacket market. Rooting back from Kosho & Co., Tailor Toyo has been the leading brand of creating sukajyan for over half a decade. Sukajyan by Tailor Toyo is not merely a temporary trend, but a representation of the culture that has been passed down for generations and the essence of originality and authenticity.